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new Chufy...

new Chufy...

New Chufy...
In store and On-line now!

Chufy is a relatively new line for us
but it never disappoints.

The line is effortless in its ease and yet
always looks fully put together.
A wining combination as far as we are concerned!

A little bit about the designer behind the line....

Sofía Sanchez de Betak (aka, Barrenechea) is a Buenos Aires born, New York based, Art Director and Fashion Consultant.

An avid world traveler and style influencer, Sofía is the author of the Assouline published book, “Travels with Chufy", where she highlights off-the-radar hideaways and secluded retreats where those in the know seek unforgettable experiences. 

A seasoned traveler, Sofia has always sourced and collected clothing from destinations across the world. These travels lead her to create Chufy, a new line of ready-to-wear clothing inspired by her worldwide travels. Each season of Chufy focuses on a new destination and its culture, collaborating with artisans to imbue every piece with the authenticity of local craftsmanship. Chufy updates those traditions for modern life.

Launched in 2017, Chufy features ready-to-wear, and accessories, and infuses high-quality fabrics in a vivid color palette of playful patterns. Sofia’s bold and colorful designs are influenced by the vintage fabrics and traditional garments she has collected worldwide. Chufy reflects a contemporary flair juxtaposed with traditional touches. The brand embodies a woman, like Sofia, who likes to explore the world and wants to be comfortable yet sophisticated.




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